I don’t usually re-quote other sites, but this bears reading. Shel Israel and Robert Scoble, two very smart, very big-picture thinkers, are writing a book about business blogging called “Naked Conversations”:

They’re actually blogging their book; sharing their research and posting the chapters as they’re written. To make matters even more interesting, they’re taking the comments received very seriously. They have made significant changes to some of the text, and have quoted dissenting views to give a broad-based context to the book.

I’ve been quoting Pew Research’s 40,000 new blogs a day number for some time now. It turns out I’ve been wildly underestimating the real growth:

bq. According to David L. Sifry, founder and CEO of Technorati (a Google-like service that tracks blogging topics, links and trends), the number of blogs has been doubling about every five months since 2003. When Typepad launched, there were approximately 100,000 bloggers. Eighteen months later, the Pew Research Center estimated there were 8.5 million, bloggers, and that 40,000 new blogs start every day. Just a few months later, in May, 2005, Microsoft reported seeing 100,000 new blogs opened on its service alone – per day! While as many as one-third may be abandoned within a year, the overall growth of blogging is among the fastest in history. According to Pew, one-fourth of all people who visit the Web read blogs, and that number is rising at the rate of 60 percent annually.

bq. Today, blogging has become the most rapidly adopted technology in history. Today, in May 2005, more than 100,000 new blogs will start in just one 24-hour period. By the time you read this book, that number will be hopelessly out of date and will undoubtedly be much higher. More than 10 percent of all Americans read blogs, an increase of 60 percent in 12 months, according to Pew Research. Technorati, a company that tracks vital blog linking, says growth is even faster in Asia and the Middle East than it is in North America. The full number of blogs worldwide today is more than 12 million, up from about 100,000 two years earlier in 2003. Half of these blogs are private, a majority of them being used for internal communications behind corporate firewalls.

Let’s look at this cooly for just a moment. Most of the 100,000 sites launched a day will not last beyond the “Woo Hoo” stage. Of the remainder, at least 50% will be personal “I ate cheese today” blogs. So we’re down to a measly 25,000 new potential clients *a day!*.

So, does anyone else think differentiating your business blog is going to be important?