This topic may sound shrill, given that I’ve just launched The Blog Studio. Rather, I launched The Blog Studio because I _believe_ in the topic. Also I told you once that I’d try to keep this an open learning experience for all of us. Here’s what I’ve learned:
h2. A Business Blog is an investment.
You cannot achieve your business blogging goals unless you commit some_thing_. You can spend time or money. Both are equally valid. One option might be more appropriate for one, the other another. But both are valid.
This is the insight that drives The Blog Studio. Here’s how I apply that to business. Let’s start by drawing a chart:
We have two axes, the x is time and the y is money. We draw a line, from lets say y = 100 to x = 100. Like so:
That line is the fulfillment of your blog goals; maybe its “hit 100 visitors a day”, or “find 25 references to my business in Technorati” or “receive at least 2 comments per post” or some other such metric.
Make a mark on the line at the point where the money to time ratio is right for you. Bingo.
As a direct result of this thinking, I designed what I’m calling a Coached planning session (I figure if I capitalize the C it will look official. But if I cap the P and S, it just looks self-important). The planning session is an opportunity for me to meet with a client, gain a sense of their business, and help them decide where they’re going with their blog, and what milestones they’re going to hit along the way.
The meeting is followed up with a strategic plan – really a summary of what we discussed, with links to resources and recommendations for software/hosting etc. Included with the plan is a chart like the one we drew above. Voila:
On the chart I’ll list three ways that we can help the business achieve its goals. No pressure. No commitment. I think the planning session is incredibly valuable, and *way* underpriced. But I do think it will bring in more business long term.
I also looked at services we can offer that add value to bloggers all along the time/money spectrum. We offer content services as well as design/nerd services. For many – ok, most – business owners, time is at least as valuable as money. We’re offering things like an email-to-post service and a phone-to-post service, as well as a scheduled interview-to-post service for the truly harried.
All this from the simple realization that time is money. Go figure.
There’s lots more on the go, including plans to get this site in front of the right eyes. Thanks to everyone for your wishes and support. If this works, I owe everyone reading this a beer.