From the site:
We’re on the very tipping point of unprecedented change. Which direction we fall is entirely up to us.
To one side lies catastrophe, war, famine, disease, and massive misery.
To the other lies hope, spirit, imagination, and joy.
The purpose of the 97th Monkey project is twofold: to act as a gathering point for the growing number of individuals who see hope and salvation in a deepening sense of presence and awareness, and to be a rallying cry for the transition from individual to global consciousness.