From Neal Stephenson “The fondness that many such people have for science fiction reflects, in part, the usefulness of an over-arching narrative that supplies them and their colleagues with a shared vision.”
This is exactly what I’ve been harping about on Twitter lately. Without vision it’s very hard to make progress. Storytelling is an extremely effective way of transferring vision. As strategists and designers we need to get really, really good at weaving engaging stories in order to get our points across in a way that they become actionable.