Changes at Almost Cool

Dear reader,

The times they are a changin’. Almost Cool is about to tap into its potential, and become, well, Almost Cooler. There are ideas afoot. Ideas that require a proper home. One unsullied by the theoretical quasi-existential rantings of an overly enthusiastic man-boy.

*Aside*: I do love my adjectives, don’t I?

In order to facilitate this change, I’ve created a new personal site. It’s an _anonymous_ personal site. One totally unconnected to my name and potential reputation. Since it is an _anonymous_ site, I will not be sharing the url with you. Sorry.

So, if I strip Almost Cool of the personal, what does that leave? Not much, dear reader, not much. But that will change. Effective now.

The orginal Almost Cool concept can best be summed up with this graphic:

I inhabit the power position on this chart. Not due to skill. Not due to ability. Due only to luck, personal interests, and a desire to keep my eyes open.

It’s this eyes open approach that leads me to _appreciate_ being in the power position. There is a massive change coming. Odds are, if you’re reading this, you’re part of that change. The ideas I’ll be writing about in the coming days and weeks are not new. You will have read about them before. What I will be attempting to do with this site is explain my efforts to take the one-to-one, intimate nature of blogs and expand that relationship to a broader market for the sake of increasing profits, increasing social accountability, and increasing loyalty.

My goal is to approach this subject from a wholistic standpoint. To talk about the technology, the strategy, and the personal. Blogging is about the heart _at least as much as the head_, and this is *exactly* why I think it is such a powerful force.

As I said, there’s nothing new here; at least its not new if you’re one of the first hundred monkees. My gut tells me that this is the next insanely great thing. If you’re reading this, like me, you’re in the right place at the right time. Let’s talk about how we’re going to explore this opportunity, and how we’re going to help reshape the business world.

As a final note, I’ll be taking some of the “fluff” articles from earlier offline. This is not in an attempt to avoid current or future embarassment (things said online live forever, after all). Rather it’s an attempt to focus the scope and quallity of the site.