This title is only partly in jest. It’s true that I have nothing to say. And a whole lot to say about it. Oddly, and against all intuition, this is a subject worth exploring.
As more and more of set up shop on the blog’o’web, more and more of us will come face to face with the Medusa of our craft: writer’s block. Tell me if this thought rings any bells:
bq. Well Peter, you really should post something on almost cool. It’s been, ohhh, a *really long time* since you had anything interesting to say. You did all that work building up an audience, are you really willing to turn your back on them?
Heads nodding? I can see at least a couple there in the back agreeing with me. It’s called blog remorse. It’s _extremely_ common. It’s a sure fire way to writer’s block.
Do a little research, and you’ll find 963,000 links on google for the phrase “writer’s block”. Clearly, I am not alone in this. Still, it’s odd that this subject is so absent from the sites I frequent.
In my case, I suspect that my blank mind is caused by my calendar cruelly pointing out the fact that the deadline for my Guide to Business Blogging is rather quickly approaching. I’ve received a fair bit of interest in it, and the pressure is mounting. Nothing like a deadline to kill the mood.
One goes to such lengths to build a site using strong content and quality prose. What strategy should one take when the quality runs a bit thin? It will. Always does. Should one take a step back, and if so for how long? Or should one keep on publishing, even if the quality lapses?
Many smart people would council to go with quality. I generally agree, but would argue that depending on a blog’s maturity, there can be a benefit to maintaining regularity _even at the expense of quality_ (please keep all constipation jokes to yourself).
For instance, in the case of protracted writer’s block I would recommend that one goes with what one’s got (assuming its not utter crap). I have a couple of reasons for this.
# it might just break the block
# most blogs are not read nearly as closely as they’re written. If you’re usually good, a sub-par post might not even register as not up to snuff
# as crazy as it sounds, not everyone is using newsreaders. If a visitor returns repeatedly without seeing an update, chances are high your site will be pulled from their undoubtedly burgeoning bookmark list.
# Google et al don’t know from quality
I am not condoning repeated doses of low quality content. That’s a recipe for falling respect and falling return on your time invested. If you are (*when* you are) stuck for something to say, you might want to turn to “Merlin”:http://www.43folders.com/2004/11/hack_your_way_o_1.html to guide your way.
On the plus side, be aware that some lower quality work might just make your good stuff really stand out!